The Tracker

Summer 2026

Welcome to Our New Team

Meet WCTD’s new team • Earthmover tire service training • Credit card processing for small businesses • Tire trends 2026 • Leadership and succession planning

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Spring 2026

Award Winning Performance

Bricks + mortar resurgence • Deferrals boost aftermarket • WA State mulls studs ban • TSBC: Community Grants deadline • CAA: Worn winter treads • Federated: Reduce electrical fire risk

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Winter 2025

Getting A Grip On Winter

TRAC: Canadians insist ‘Safety First’ • Saluting our Scholarship Winners • CATRA Catch-Up • 50 Years of XAS • OK Tire’s Mielke moves ahead • Book Now for 2026 Training

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Fall 2025

Well Grounded – Old Tires Resurface

Training updates • Scholarship last call • Charity golf success • OK teams with Touchette • The Blimp endures • EV + ICE brake check

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Summer 2025

Driving It Home – Canadians Stay Put

Book fore 2025 Golf • Eco Tires • Insurance Basics • EV Ev-entuality • Welcome New Members • Scholarship Deadline

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Spring 2025

Making Tracks – M+S on a roll

Tariff Talk • Hall of Fame • Pioneer Verne Bullock • 2025 Golf Plans • Smart Tires • Risk Mitigation • Weighty News • ADAS Aid

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Winter 2024

Make The Most Of Your Benefits

Celebrating Scholarship Winners • Change-Over Champions • On Top of TPMS • Lt. Truck Growth Rolls On • Effective Rodent Resistance • Sustainable Tires

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Fall 2024

HACKED – Diary of a Ransomware Attack

Seasonal Reflections • Charity Golf Tournament • Cyber Crime Awareness • Sustainable EV Tires • Handling Heat • Rideshare Tire Risk

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Summer 2024

SAFE TRAVELS – Primed for the busy season

Ritchot: 40 years at Market Tire • AI is here to stay • Wildfire preparedness • Our man at Federated • TCDT Golf • Making the most of ADAS • Latest TRAC consumer survey

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Spring 2024

NEW HORIZONS – Looking Ahead in ’24

Lead is (finally) Dead • TSBC Boosts Retailer Website • Why Business Continuity Is Vital • Industry Innovation • EV Shop Investment • TRAC: Drivers Believe In Winter Tires (even more)

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Winter 2023

SALUTING OUR SCHOLARSHIP WINNERS

Just sayin’ • Moffat to TIA • Golf Gives Back • Spring Training • TSBC: Rubber Redux • Quebec’s Right To Repair • Safety Corner • Solar Challenge

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Fall 2023

FORWARDS INTO FALL – Navigating the winding road of change

WCTD Golf Tournament • Farewell to Wayne Budge • TRAC Industry Leadership Awards • Preventing Heat Stress • ATV Safety • Matt White’s Mission • TPMS Update • EV Tires

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Summer 2023

IT’S ALL ABOUT SAFETY

WCTD Alberta Charity • Golf Tournament • Forging a Safety Culture • Roadside Best Practices • TPMS Liability • Getting the Lead Out • Michelin’s EV Mission • Scholarship Deadline

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Spring 2023

PLAYING FOR KEEPS

Safety Plans Matter • Emergency Contact Lists • Golf News • TIA Tire Clinic • Hiring Techs • Cominas & Goinas • AGM info

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Winter 2022

GETTING A GRIP ON WINTER

Safety Coner • Scholarship Winners • Sustainable Playgrounds • Recruiting Women Techs • Driving into the Dark • Crime Prevention Tips • Maintain Alignment Equipment

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Fall 2022

HOT ROD HEAVEN!

OK Tire’s Jim Bethune • Passing the Gavel • Rising Tire Prices • Recruiting Women Techs • Preventing Hail Damage • Trail Tire Grows • EV News Roundup • On Being Bibendum

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Summer 2022

ON THE ROAD AGAIN!

Shymko Bids ‘Adieu’ • Safety Committee Returns • 2022 Scholarships • Seduced by the Goddess • Electrical Fire Prevention • Dangers of Mismatched Rims • Federated Update

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Spring 2022

CELEBRATING 60 YEARS

Notice of 2022 AGM • How the WCTD Works for You • US Tire Market Rebounds • ARMA: Environmental Fee Increase • Remembering Brian Hesje • Right to Repair • Focus on Inclusion • Roadside Tech Safety

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Winter 2021

Getting a Grip – Winter Tires Gain Traction

Time to Ditch ‘M+S’? • 2021 Scholarships • Supply Chain Challenges • Stewart to TIA Board • Harper’s Tire at 90 • Tire Recycling Update • Prevent Stock Theft • Fisher on Diversity

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Fall 2021

DIALLING IN THE EV – Charged With Opportunity

Covid Conunddrum • EV Tire Evolution • How to Foil Phishing • Looking for Labour • OK Tire Awards • Valve Stems Get Respect

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Summer 2021

THE ROAD AHEAD – Planning for the Post Pandemic

Preventative Maintenance • Safety First • The Power of “Local” • 3PMS • Bridgestone-Lightyear SEPV • WCTD Scholarships

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Spring 2021

Green Revolution

Rubber Modified Asphalt • Crumb Rubber Uses • The Science of Tread Patterns • Conti Real-Time Monitoring • Business Continuity Planning

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Winter 2020

No Business Like SNOW BUSINESS

Handling Winter Hazards • Riding the 2nd Wave • COVID Conundrum • Maintenance Delayed • Scholarship Winners • Tires of the Future • Preventing Electrical Fires

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Fall 2020

MANOEUVERING COVID-19 – WCTD Best Practices

Shymko: Maximizing the New Normal • Geleta: Canadian Tire Rebound • Tim’s Travels • Federated: Wildfire Plan and Protection

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Summer 2020

PIVOT! ADJUST! PLAN! ADAPT!

Shymko: Unprecedented Times • Geleta: Spring has Sprung • Tim’s Travels • Federated: Pandemic Protection • Peggy Fisher’s View

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Spring 2020

2020 VISION – DRIVING INTO THE DECADE

Shymko: Celebrate Retail • Geleta: Tackling the 20s • Spring Training • Proper Storage • Social Media Matters • Peggy Fisher’s view

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January/March 2019

CONTINENTAL PIONEERS TIRE TESTS WITH SELF-DRIVING VEHICLES

Spring Training • Plan for Success • Housekeeping Safety • Moneris Updates • OTPMS Knowledge Gap • Password Security

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Fall/Winter 2019

PLAYGROUND PLAUDITS – SURREY’S BOUNDARY PARK: A TRIBUTE TO DON BLYTHE

TPMS In & Out • Scholarship Winners • Federated Reports • Staples Preferred • Mobility Megatrends • Soybean Substitutes

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Summer 2019

REZA KAMRANI – OUR MAN FROM FEDERATED INSURANCE

Shymko Steps Up • Summer Safety • Meet Your People • Scholarship Deadline • Tire & Water Explained • Taking the Air Out • Embracing Disruption

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Spring 2019

SHOW & TELL – CAR SHOW OPPORTUNITIES

Synthetic Rubber Rules • Online Sales Trends • Text Approvals • EV Market Rolls • Risk Reductions

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January–March 2018

DON BLYTHE, RIP: FAREWELL TO AN INDUSTRY GIANT

TIA Online Industrial Training • Automotive’s Shrinking Talent Pool • 2018 Scholarships • Safety in the Workplace • Aftermarket Growth

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October–December 2018

WCTD SALUTES DALE PARSONS HALL OF FAME 2018

When the Going Gets Tough • Fire Prevention Training • President’s TDAC and SEMA Reports • Prepare To Adapt • Online Opportunities • Mining Technologies Disrupt

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July–September 2018

BE TIRE SMART! CANADIAN DRIVERS HAVE GLARING GAPS IN THEIR KNOWLEDGE ABOUT HOW TO MAINTAIN PROPER TIRE INFLATION

Tariffs: not Terrific • Train with TIA • TDAC in TO • Michelin Talks Worn Tires • Olive Storey Remembered

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April–June 2018

YOUR ONLINE REPUTATION: HOW THE WEB CAN BE YOUR BEST (AND WORST) FRIEND

Terrific Training • Tirecraft Turns 50 • Cyber Risk • TDAC in Toronto • Scholarship Deadline

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January–March 2017

THE ROAD AHEAD

Terrific Tire Technology * Do You Truly Value Yourself? * B & H Tirecraft Marks 60 Years * TRAC Winter Tire Report * Federated Safety Alerts * DeVere: The Feminine Touch

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October–December 2017

WINTER TREADS GAIN TRACTION

TRAC Snow Tire Report • Scholarship Winners • How to Buy Business Insurance • Roadside Service: Make it Safe • TDAC 2018

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July–September 2017

PLUG & PLAY – The EV Culture is here to stay

The Power of Association • Saskatchewan Scrap Program Recycled • Calgary Training Success • How to Thwart Cyber Attacks • Nokian Canola Canadian Connection

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April–June 2017

THE ROAD AHEAD – Millennials present tech, and social media challenges for businesses

Safety Committee to Reconvene • New TDAC President Rubber Price Rollercoaster • Sask Scrap Tire Report How to Fight Credit Card Fraud

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October–December 2016

WE’RE ‘SIPED’ FOR WINTER

Paul’s Deadlines * Matt’s Matters * Tim’s Slips * Ray’s Report * Market’s 40th * Federated’s Tips

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July–September 2016

SUMMER RUBBER MEETS THE ROAD

Matt: Beat the Heat * Performance Plus at Area 27 * The New Social Media Reality * DeVere: Women in Tires * Prep for Power Outs * TIA Talks Crumb

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April–June 2016

TITAN’S GAME-CHANGER

McAlduff Takes Over * Andy’s Adieu * Safety as a Culture * Kelowna Wrap-Up * Scholarship Alert * Recycling Roundup

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