Nov 13, 2024

There’s strength in numbers, as the saying goes. As a member of one of the continent’s longest established and most successful tire industry organisations there’s no question you already benefit considerably ‘by association’ alone. But did you know that there’s a wealth of worthwhile options that come with your membership?
These range from significant discounts on new vehicles to deals on office supplies, access to academic scholarships, car rentals, travel deals and plenty more. Not to mention a ‘made for the tire industry’ customized package from our friends at Federated Insurance.
More than just ‘perks’, these are real, value-driven programs not to be overlooked.
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There’s plenty more, of course, from staying on top of TPMS servicing to market news about Lt. Truck growth, advances in sustainable tires, and tips from Federated on how to properly rodent-proof your premises. All this plus early news about next year’s training opportunities.
Also, don’t forget to send us your own news or let us know if there’s a good reason we should feature you in The Tracker. Tell us about your latest community project. for instance. We’d love to know!
Wishing you a successful winter change-over season!
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Aug 9, 2024
Cyber Security: It’s Everybody’s Business

The Fall Tracker revolves around the topic of Cyber Security as its central theme. Whether you’ve been directly affected by criminals hacking into your business or not, guaranteed you’ll find this issue packed with valuable information and ideas to help protect your systems—and hopefully avoid having your day-to-day operations severely compromised.
We bring you one member’s personal experience of being subjected to a ransomware attack, which they have graciously agreed to share with us in the hopes it might help others.
In addition you’ll find plenty of sound advice from Federated Insurance, as well as another personal story—of fraud perpetrated through social media—from our good friend at Federated, Regional Association Manager Chris Leahey.
There’s more, of course, from advice on how to protect staff who may be working in extreme hot weather temperatures to a wrap-up of another successful WCTD Charity Golf Tournament.
Also important to note, August 17th.—this year’s Academic Scholarship Deadline—is rapidly approaching. We can’t emphasize too much just how valuable this WCTD benefit is; and how, over the years, it’s helped so many member family students with their tuition fees. Please, make sure your staff is aware of how to apply in time for this truly worthwhile WCTD benefit.
May 6, 2024

The Summer Tracker coincides with the onset of the busy season—probably the most satisfying time of the tire dealer’s year.
Speaking of busy, in this issue we shine a spotlight on one of the busiest people in the industry. Len Ritchot celebrates four decades at Market Tire—which itself has been in business for over 70 years.
Before the mercury climbs (coming very soon) Federated Insurance suggests there’s no time like the present to make sure your Wildfire Preparedness plan is up to date. (You do have one, right?). Plus, you can get to know ‘Our Man at Federated’, Chris Leahey.
Good weather also means that golf season is in full swing. If you’re in the area, plan to play in the ever popular WCTD Alberta Annual Charity Golf Tournament—June 23rd. at Stony Plain Golf Course. Find registration and sponsorship forms on pages 20-21.
There’s more, from making the most of ADAS servicing to maximizing the potential benefits of AI. All this and the latest TRAC survey, which shows fuel efficiency and EV range are top of mind for Canadian Consumers.
One last word, don’t forget that August 15th—this year’s Academic Scholarship Deadline—is fast approaching. Make sure your staff is aware of how to apply for this truly valuable WCTD benefit. Details in The Tracker!
Feb 21, 2024

With the crazy, wild to mild weather swings we’re having across Western Canada it may be hard to believe … but spring is in the air!
In this issue of The Tracker we’re looking ahead to New Horizons—to what 2024 has in store down the road.
The replacement tire market has never been a simple or homogenous entity. However, there’s no shortage of helpful commentary as to what the next few months might hold, especially with regard to the ‘on-again off-again’ impact of EVs.
Read up on the latest in ‘Gauging the EV Conundrum in 2024; and get some inventory tips from the TIA / GFK forum held late last year on how to plan for those all important ‘bread and butter’ sizes that account for 60 percent of the market.
Federated Insurance offers a wealth of ideas on how to ensure you have a viable business interruption plan in place, which spans everything from power outages to cyber attacks and theft. As Federated says, “Risk Management is Never Done.”
We bid farewell to one of the association’s earliest and most loyal supporters, Garry Dickinson, who shaped BC’s D&D Tire into a major player in the 1970’s and early ‘80s.
If you’re in the vicinity please plan to attend the WCTD Annual General Meeting: Friday, March 15th, 2 PM at Victoria’s Grande Pacific Hotel, 463 Belleville Street.
There’s plenty more, of course, from recycling news to registration forms (for players and sponsors) for the sequel to last year’s highly successful WCTD Charity Golf Tournament, scheduled for June 23rd, 2024.
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Oct 27, 2023

With the snow about to fly across the west, the latest Tracker is ready for you to download. As always, you’ll find no shortage of pertinent news that touches on almost every aspect of the association’s wide range of activities.
First and foremost, we bring to your attention the resumption of in-person training, after a long hiatus thanks to the pandemic. Sessions are already gearing up—and there’ll be more to come. We expect plenty of demand so urge you to book promptly. Find registration info on page 13.
Are you charging enough for your skills and services? Regular contributor Paul McAlduff makes the case as to why “Great Service Should Always Be Paid For” in his latest ‘Just Sayin’’ column.
Ever wonder what happens to those scrap tires that get picked up? Over the years WCTD has played a key role in the evolution of our various recycling agencies. On that note, you can check out another of Tire Stewardship BC’s very successful playground projects on page 19.
No time like the present to remind you of the need to make sure that TPMS systems remain intact during during changeovers. Our good friends at Federated Insurance offer some helpful insights on TPMS liability on page 17, including a course of action if the customer refuses to have the work completed.
There’s more, of course, as we check in on Quebec’s ground-breaking Right to Repair legislation and get some helpful tips from Simply Safe on updating your in-house hearing conservation program—and making sure that workers PPE devices fit properly.
Last but not least, we are delighted to salute this year’s Scholarship Recipients!
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