Aug 9, 2024
Cyber Security: It’s Everybody’s Business

The Fall Tracker revolves around the topic of Cyber Security as its central theme. Whether you’ve been directly affected by criminals hacking into your business or not, guaranteed you’ll find this issue packed with valuable information and ideas to help protect your systems—and hopefully avoid having your day-to-day operations severely compromised.
We bring you one member’s personal experience of being subjected to a ransomware attack, which they have graciously agreed to share with us in the hopes it might help others.
In addition you’ll find plenty of sound advice from Federated Insurance, as well as another personal story—of fraud perpetrated through social media—from our good friend at Federated, Regional Association Manager Chris Leahey.
There’s more, of course, from advice on how to protect staff who may be working in extreme hot weather temperatures to a wrap-up of another successful WCTD Charity Golf Tournament.
Also important to note, August 17th.—this year’s Academic Scholarship Deadline—is rapidly approaching. We can’t emphasize too much just how valuable this WCTD benefit is; and how, over the years, it’s helped so many member family students with their tuition fees. Please, make sure your staff is aware of how to apply in time for this truly worthwhile WCTD benefit.
Jul 23, 2024

An update from Federated Insurance advises: “we’re carefully monitoring the wildfires impacting parts of British Columbia and Alberta. To help you stay safe, we wanted to share some risk management tips, well as information on how to report a claim.”
Risk management resources
The following Federated guide outlines some best practices before, during, and after a wildfire to help you mitigate damage to your property:
Risk Insight – Wildfire plan and protection
Reporting Claims
Federated Insurance policyholders who have been impacted may contact them at 1.855.616.6262 or submit a claim online. Says Federated, “Our Claims team is standing by and ready to assist.”
If you’re insured with a different company, Federated encourages you to contact your insurance provider for assistance.
As this situation evolves, Federated will provide updates on their website, at federated.ca
May 6, 2024

The Summer Tracker coincides with the onset of the busy season—probably the most satisfying time of the tire dealer’s year.
Speaking of busy, in this issue we shine a spotlight on one of the busiest people in the industry. Len Ritchot celebrates four decades at Market Tire—which itself has been in business for over 70 years.
Before the mercury climbs (coming very soon) Federated Insurance suggests there’s no time like the present to make sure your Wildfire Preparedness plan is up to date. (You do have one, right?). Plus, you can get to know ‘Our Man at Federated’, Chris Leahey.
Good weather also means that golf season is in full swing. If you’re in the area, plan to play in the ever popular WCTD Alberta Annual Charity Golf Tournament—June 23rd. at Stony Plain Golf Course. Find registration and sponsorship forms on pages 20-21.
There’s more, from making the most of ADAS servicing to maximizing the potential benefits of AI. All this and the latest TRAC survey, which shows fuel efficiency and EV range are top of mind for Canadian Consumers.
One last word, don’t forget that August 15th—this year’s Academic Scholarship Deadline—is fast approaching. Make sure your staff is aware of how to apply for this truly valuable WCTD benefit. Details in The Tracker!
Feb 21, 2024

With the crazy, wild to mild weather swings we’re having across Western Canada it may be hard to believe … but spring is in the air!
In this issue of The Tracker we’re looking ahead to New Horizons—to what 2024 has in store down the road.
The replacement tire market has never been a simple or homogenous entity. However, there’s no shortage of helpful commentary as to what the next few months might hold, especially with regard to the ‘on-again off-again’ impact of EVs.
Read up on the latest in ‘Gauging the EV Conundrum in 2024; and get some inventory tips from the TIA / GFK forum held late last year on how to plan for those all important ‘bread and butter’ sizes that account for 60 percent of the market.
Federated Insurance offers a wealth of ideas on how to ensure you have a viable business interruption plan in place, which spans everything from power outages to cyber attacks and theft. As Federated says, “Risk Management is Never Done.”
We bid farewell to one of the association’s earliest and most loyal supporters, Garry Dickinson, who shaped BC’s D&D Tire into a major player in the 1970’s and early ‘80s.
If you’re in the vicinity please plan to attend the WCTD Annual General Meeting: Friday, March 15th, 2 PM at Victoria’s Grande Pacific Hotel, 463 Belleville Street.
There’s plenty more, of course, from recycling news to registration forms (for players and sponsors) for the sequel to last year’s highly successful WCTD Charity Golf Tournament, scheduled for June 23rd, 2024.
Download your Spring Tracker today!