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Spring Tracker 2024 cover

With the crazy, wild to mild weather swings we’re having across Western Canada it may be hard to believe … but spring is in the air!

In this issue of The Tracker we’re looking ahead to New Horizons—to what 2024 has in store down the road.

The replacement tire market has never been a simple or homogenous entity. However, there’s no shortage of helpful commentary as to what the next few months might hold, especially with regard to the ‘on-again off-again’ impact of EVs.

Read up on the latest in ‘Gauging the EV Conundrum in 2024; and get some inventory tips from the TIA / GFK forum held late last year on how to plan for those all important ‘bread and butter’ sizes that account for 60 percent of the market.

Federated Insurance offers a wealth of ideas on how to ensure you have a viable business interruption plan in place, which spans everything from power outages to cyber attacks and  theft. As Federated says, “Risk Management is Never Done.”

We bid farewell to one of the association’s earliest and most loyal supporters, Garry Dickinson, who shaped BC’s D&D Tire into a major player in the 1970’s and early ‘80s.

If you’re in the vicinity please plan to attend the WCTD Annual General Meeting: Friday, March 15th, 2 PM at Victoria’s Grande Pacific Hotel, 463 Belleville Street.

There’s plenty more, of course, from recycling news to registration forms (for players and sponsors) for the sequel to last year’s highly successful WCTD Charity Golf Tournament, scheduled for June 23rd, 2024.

Download your Spring Tracker today!

Adam Moffatt elected to TIA Board

Adam Moffatt

Adam Moffatt, executive director of the Tire Dealers Association of Canada (TDAC) and also of Ontario Tire Dealers Association (OTDA) has been elected to the board of directors of the Tire Industry Association (TIA).

He is among six new board members were chosen from a slate of 12 candidates vying for the six open positions. Voting began in early July and ended Sept. 1.

“TIA is excited to welcome this impressive and diverse group of board members to the association,” TIA CEO Richard “Dick” Gust said. “We look forward to their contributions in carrying out TIA’s mission of promoting tire safety, tire technician training, serving as a government watchdog for tire dealers and the tire industry and providing educational seminars and events.”

The newly elected directors will take office Oct. 30 during TIA’s Annual Membership Meeting preceding the opening of the Global Tire Expo/SEMA show in Las Vegas. They will join an additional 12 directors to make up the association’s 18-member board.

Moffatt describes himself as passionate about the tire industry, the advancement of “our” image, safe operations and the overall role the tire sector plays in the automotive field.

His previous work experience includes involvement in the tire hauling and recycling industries. Moffat is a certified 400-level TIA instructor and worked with the OTDA to reintroduce TIA’s Automotive Tire Service training courses to the Ontario market.

He said his interest in joining the TIA board is to ensure the smaller Canadian market is not overlooked through national representation and to share his knowledge as a tire recycler and association director.

(Edited from Tire Business)

Tire Stewardship BC Establishes Don Blythe Scholarship

Please note that this scholarship has been discontinued.

We are pleased to announce that TSBC has generously added another scholarship to our existing four scholarships. This scholarship is for $2000.00 and is in the memory of Don Blythe for his contribution to Tire Stewardship BC and to the tire industry in general.

Rosemary Sutton, TSBC Executive Director, comments:

Don Blythe

Don Blythe

“On January 5, 2018, TSBC and the tire world lost an industry giant, Don Blythe.  Don was instrumental in setting up Tire Stewardship BC and held the position of Chairman of the Board since TSBC’s inception on January 01, 2007.  In honour of Don and as a thank you to his significant contribution to TSBC and others, the TSBC board has set up a scholarship in Don’s name in the amount of $2,000.  We know Don will be pleased with our decision to help further someone’s education.”

The scholarship will be known as the TSBC Don Blythe Scholarship.

Details regarding eligibility are as follows:

Only BC dealers may apply. Applicants must be supported by a registered BC tire retailer (though not restricted to WCTD members), also must have been registered with TSBC for more than three years and be in good standing with no compliance issues.

Applicants must also meet qualifications as follows:

The applicant is the immediate family member (son, daughter or spouse) or legal ward of a person that is a full time, permanent employee, for at least one year, of a TSBC registered retailer. 

The applicant must have been accepted to attend an accredited Canadian post- secondary institution and has registered for classes for the upcoming semester. 

Deadline for submission is August 15th, 2021

Applications should be forward to:
Ray Geleta, Executive Director, Western Canada Tire Dealers,
65 Woodbine Road, Sherwood Park, AB T8A 4A7
Email: rayg@wctd.ca

WCTD Mourns Pioneering Former Executive Director Olive Storey

Western Canada Tire Dealers is deeply saddened to announce that Olive Storey, former WCTD Executive Director and former owner of Advanx Tire, passed away in Winnipeg on January 22, 2018.
Ms. Storey was widely regarded as a ground-breaker, in that she was among the first women to hold a senior executive position in the tire industry in North America.
Born in Vancouver in 1927, in 1950 Olive married Gord Storey, Dunlop Tires Western Sales Manager. Gord later purchased multi branch Advanx Tire, and also established a wholesale division, Astro Tire Distributors BC Ltd. Olive Storey joined the company and became office manager, until Gord Storey passed away unexpectedly in 1972.
Determined to carry on, Olive ran Advanx Tire for several years. The first female general manager of an independent tire company in Canada, she expanded the retail network and modernized existing facilities, including the head office.
She once credited the company’s survival and success to “great store managers and many committed employees.”
Advanx Tire was purchased by Kal Tire in 1981.
In 1983 Ms. Storey was approached by by Western Canada Tire Dealers and Retreaders Association (now WCTD) to become executive director. She agreed, and thus became the continent’s first female tire association executive director. It was a position that she held for 15 years. During that period she helped shape WCTD into one of the most successful associations anywhere in the industry.
When, in 2011, Olive was inducted into the WCTD Hall of Fame, the late Don Blythe commented:
“It is my opinion there has not been anyone before or after who has contributed more, including financially, to the success of WCTD than Olive Storey…. She put WCTD on the map.”
WCTD extends its sincere condolences to the family.
___
A celebration of Olive Storey’s life, conducted by her nephew Father Michael Storey, will be held on Saturday March 3, 2018 at 2 pm at Chapel Lawn Memorial Gardens, 4000 Portage Avenue, Winnipeg, MB. A reception will follow. A memorial service and Internment will be held in West Vancouver in mid May (details to follow).