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Spring Tracker 2024 cover

With the crazy, wild to mild weather swings we’re having across Western Canada it may be hard to believe … but spring is in the air!

In this issue of The Tracker we’re looking ahead to New Horizons—to what 2024 has in store down the road.

The replacement tire market has never been a simple or homogenous entity. However, there’s no shortage of helpful commentary as to what the next few months might hold, especially with regard to the ‘on-again off-again’ impact of EVs.

Read up on the latest in ‘Gauging the EV Conundrum in 2024; and get some inventory tips from the TIA / GFK forum held late last year on how to plan for those all important ‘bread and butter’ sizes that account for 60 percent of the market.

Federated Insurance offers a wealth of ideas on how to ensure you have a viable business interruption plan in place, which spans everything from power outages to cyber attacks and  theft. As Federated says, “Risk Management is Never Done.”

We bid farewell to one of the association’s earliest and most loyal supporters, Garry Dickinson, who shaped BC’s D&D Tire into a major player in the 1970’s and early ‘80s.

If you’re in the vicinity please plan to attend the WCTD Annual General Meeting: Friday, March 15th, 2 PM at Victoria’s Grande Pacific Hotel, 463 Belleville Street.

There’s plenty more, of course, from recycling news to registration forms (for players and sponsors) for the sequel to last year’s highly successful WCTD Charity Golf Tournament, scheduled for June 23rd, 2024.

Download your Spring Tracker today!

WCTD Mourns Pioneering Former Executive Director Olive Storey

Western Canada Tire Dealers is deeply saddened to announce that Olive Storey, former WCTD Executive Director and former owner of Advanx Tire, passed away in Winnipeg on January 22, 2018.
Ms. Storey was widely regarded as a ground-breaker, in that she was among the first women to hold a senior executive position in the tire industry in North America.
Born in Vancouver in 1927, in 1950 Olive married Gord Storey, Dunlop Tires Western Sales Manager. Gord later purchased multi branch Advanx Tire, and also established a wholesale division, Astro Tire Distributors BC Ltd. Olive Storey joined the company and became office manager, until Gord Storey passed away unexpectedly in 1972.
Determined to carry on, Olive ran Advanx Tire for several years. The first female general manager of an independent tire company in Canada, she expanded the retail network and modernized existing facilities, including the head office.
She once credited the company’s survival and success to “great store managers and many committed employees.”
Advanx Tire was purchased by Kal Tire in 1981.
In 1983 Ms. Storey was approached by by Western Canada Tire Dealers and Retreaders Association (now WCTD) to become executive director. She agreed, and thus became the continent’s first female tire association executive director. It was a position that she held for 15 years. During that period she helped shape WCTD into one of the most successful associations anywhere in the industry.
When, in 2011, Olive was inducted into the WCTD Hall of Fame, the late Don Blythe commented:
“It is my opinion there has not been anyone before or after who has contributed more, including financially, to the success of WCTD than Olive Storey…. She put WCTD on the map.”
WCTD extends its sincere condolences to the family.
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A celebration of Olive Storey’s life, conducted by her nephew Father Michael Storey, will be held on Saturday March 3, 2018 at 2 pm at Chapel Lawn Memorial Gardens, 4000 Portage Avenue, Winnipeg, MB. A reception will follow. A memorial service and Internment will be held in West Vancouver in mid May (details to follow).